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Data Set
TV Metadata (1: TV Program Data / 2: TV-CM (Advertising) Data)
FrequencyAvailable daily or on a shorter cycle (consultation is required)
Delivery MethodFTP, S3, QUICK APIs, or others
SourceM Data Co.,Ltd.
                   
Description

TV Metadata is a dataset that 24/7 TV broadcasts (programs and TV-CMs) convert into text and databases.


This data indicates when, where, what, how, and how many seconds were broadcast. You can aggregate broadcast volume and content by brands.


By observing the amount of marketing activity of companies, it is possible to use it as an alternative data as a leading indicator of stock prices and an upward signal, and it can be indexed as a TV index by aggregating the broadcast volume of each brand in TV metadata by time series change. With TV information that affects sentiment, it is possible to discover stocks and make investment decisions from various perspectives, and it is also possible to create new indicators in combination with other data.


Case Study

Looking Ahead at Corporate Performance with TV Data
Reading Ahead Corporate Sales Based on TV Commercial Airing Data
  • Score

  • Maket Trends

QUICK Analysis Report
Download
PDF(616KB)
Coverage
All companies, including unlisted companies, broadcast on TV stations in the Kanto area in Japan (2 NHK stations + 5 key commercial TV stations)
Historical Data
For the past 10 years (consultation required)
Sales Territory
Global
Subscription Plan
Annual subscription,
monthly charge

Recomendation

Qr1 Access Ranking
Summary
Access ranking for all listed stocks in Japanese market every 30 minutes

Point
1. Check the market trend directly where market interest is going
2. Qr1 is the top share information terminal for financial advisors in Japan
3. Provide the ranking data daily and 30-min basis

Data Items (Example)
・ Rank
・ Stock code
・ Access ratio

Data Collection & Process Method
QUICK collects usage logs from Qr1 and calculate access ranking of individual stocks with eliminating individual information.
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QUICK Themed Stocks
QUICK independently picks timely themes and calculates its own average advance/decline ratio of related stocks. This allows the user to follow the trends of each theme from a short-term and long-term perspective and to confirm the stocks that are being selectively bought. Themes include a wide variety of timely topics, such as "Fintech", "Plastic-free" and so on.
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